Milky Day Announces His First North American Tour
After a stellar year in streaming, the singer brings his “Impulses” tour to five cities in Canada and the U.S.
For the first time, Milky Day, a Korean-New Zealand singer who boasts millions of listeners on streaming, will headline a North American tour this spring.
Beginning on March 19 in Brooklyn, and continuing to Toronto (March 21), Los Angeles (March 24), and Vancouver (March 26), Milky will play five cities total before closing night in San Francisco on March 27. This won’t be Milky’s North American debut though. The singer performed in the United States once last year, opening for the alt-rock singer SHAUN in New York in April. But the “Impulses” tour marks a significant growth in Milky’s streaming power and fanbase. Last year, the singer released the excellent EP “Impulses”, as well as a string of singles that demonstrated his diversity as an artist and producer.
Tickets are on sale now for all dates with benefits that include early entry access and meet and greet. Meet and greet perks include a photo with Milky, a signed “Impulses” vinyl, and first access to the show. The tour, produced by Unbound Entertainment and Modo Live, reflects Milky’s growing profile as a musician who signed a management deal with Unbound in 2023. Along with the “Impulses” EP, Milky also released the popular collaboration “Let Me” with Denise Julia and singles “Body to the Music” and “Listen to the Rain”. His last single of the year, a moody track titled “Heartaches”, bridged together an ambitious year of musical exploration.
Though he’s becoming known for a comforting brand of pop music that he calls the “Milky sound”, Milky created some of the most daring music of his career last year with “Impulses”. The EP served as a departure for the singer because the music gave him space to express his vulnerability.
Milky was one of my favorite artists to profile last year. We met (virtually) right after his New York show at a time when his career was beginning to shift into a new territory of success. I subsequently interviewed him three times and with each story, I gained a greater understanding of his artistic process and how special his music is. For our last conversation, Milky was in Thailand the morning after a concert as he reflected on his growth as an artist. It was important, he told me, to push himself with the soundscape of “Impulses”. “I wanted the EP to be more personal,” he told me. “I wanted to tell people my life story, the things that I’m experiencing. Put it into a perspective where people can relate to it and digest it really easily.”
Perhaps, then, what I’m most excited about the “Impulses” tour is that this will be the first chance for North American fans to see firsthand what a brilliant artist Milky's has become.
